To be honest, I was a little skeptical about reading this book. I don’t really know how I feel about social media influencers getting book deals *solely* for being popular on the Internet and not necessarily because they have a great story to share. That being said, I love Patricia Bright. She was one of the first YouTubers that I started following back in college (or maybe high school? I don’t remember), and I really enjoy her content. She doesn’t get involved in a lot of drama and she has shared so much of her growth over the years, and I aspire to be like her in many ways. I wasn’t sure how much I’d like her book when I started, but I was pleasantly surprised.
Heart & Hustle is part self-help and part memoir. Patricia Bright tells her story of how she grew up, how she started her YouTube empire, and how we (the readers) can break into social media success.
Length: 221 pages
Additional Sections: Introduction and Reading list – Intro is a must-read, and I love that she included a reading list.
Year Published: 2019
The Good Stuff
Heart & Hustle isn’t the first book I’ve read by a British person (I have a review of Queenie sitting on my computer that still needs to be finished), but this is the first one where I actually read the book in Patricia’s accent. I thought her tone came through very well, and I like that she didn’t try to branch out to too many areas. She offered advice on the things she knew about, and I appreciated that.
One of the best parts of the book to me were the sections where I could fill in the blanks myself. There are three parts of the book where Heart & Hustle serves as a workbook where you can complete the prompt, and I thought those parts were the most memorable from the book. I love that it was interactive and encouraged me to make steps towards my goal as I was reading the book instead of putting it off until later.
Patricia Bright really knows her stuff, y’all. She might not have the most followers on YouTube or Instagram, but she knows how to make the most of the platform she has. Patricia gave a lot of good tips for how to plan your content ahead of time, how she decides what to share on YouTube, and what she did to expand her audience. Her advice was realistic and concise, and it was nice to know that she worked a regular job alongside doing her YouTube channel for a long time. It is possible to use your day job to fund your dream, and it was great to see her share how she transitioned to a full-time influencer.
I think Patricia is one of the only beauty/fashion influencers who is so open about money. She talks about how she makes her money and she tries to make money less intimidating for young people. This is something that I want to do as I grow my platform, and I liked that she laid out a plan for how to save and how to create a budget. If you’re in college or you’ve just graduated, this is an especially great book! The sooner you learn how to manage your money, the better.
The last aspect of the book that jumped out to me was her effort to talk about all parts of being an influencer. She talked about being “canceled” and making sure that she doesn’t become too obsessed with comments and approval from people on the Internet. I think many people who start out trying to blow up on social media do it because they want money or adoration, and they’re not prepared for the criticism. So many people either quit or go through serious mental anguish because they can’t handle the pressure, and I appreciate that she took time to address that. She gave some great tips on how to build self-confidence and what she does for self-affirmation.
What I Would Change
Maybe it’s a British thing, but some of Patricia’s grammar was kind of ….. bad. She used hyphens excessively – I get why she would want to, but sometimes you should make it a new sentence. I think it made the text harder to get through in a few places. Good grammar matters, guys. It shouldn’t be an afterthought.
There were also parts of the book that just weren’t very interesting. I don’t know if it was the subject matter or the way that it was written, but I think that there were parts of the book that were slow.
Overall, I think Patricia did a good job. She’s smart, relatable, and I thought she shared some great pieces of advice throughout the book. I would definitely recommend it to anyone who’s trying to build a big following online.
Overall Rating: 8.5/10
Right now I’m reading Lakewood as I wait for the new Hunger Games book to come in. Once it gets here, I’m stopping everything to get a review out to you guys as quickly as possible.